To think that you still have time to plan in October is a sad mistake. Statistics show that 47% of consumers start to think about what they’re going to buy for the holidays in October, if not earlier. Now is the time to hit the pedal to the medal to be able to put a plan into action early enough to meet the needs of those people who are trying to stay ahead of the holiday game.Although 60% of shoppers say that seeing any sort of holiday advertisement in November feels the most appropriate, being present online with your holiday strategies will put you ahead of the game. When you make yourself present early on platforms such as Facebook or Instagram, you are making your potential customers more familiar with your company. By the time that the ‘right’ time rolls around, when they see your advertisements again, they will have become more comfortable with seeing your brand and will in turn feel more comfortable with the idea of shopping with you.
In order to not appear too aggressive with potential customers in the holiday pre-season but stay within their awareness, the appropriate online mediums should be used. Social media platforms such as Facebook and Instagram are the perfect places to start. Although they may not be in the market for holiday shopping in the earlier months, they will be using those platforms actively which gives you an opportunity to put ads in to appear in their newsfeeds. This concept circles back to the idea that if they have been seeing messages from your brand earlier on in the season, they will be more comfortable with taking suggestions from you than they would have if you started your marketing campaign later in the game.